Orlando, FL (RDUSA) – Delivery services have to tackle three major concerns with potential restaurant partners prior to them signing a marketing and delivery service agreement.
In the old days – and even now in markets where services have recently failed – delivery was, in fact, a dirty word. Customers have had their choice of pizza or a smattering of Asian cuisines courtesy of teenage delivery drivers equipped with the same level of customer service skills and personal hygiene. Once a restauranteur has that image in their head, it’s a tough obstacle to overcome.
The evolution of restaurant marketing and third-party delivery has drastically improved over the past decade, however, and this statistic is a blaring one on both ends of the spectrum. There are clues within successes and failures alike that one can find with relative ease, but Restaurant Delivery USA’s business model has stood the test of time when it comes to giving both customers and restaurant partners exactly what they want. TakeoutWaiter.com, a RDUSA on-demand multi-restaurant marketing and delivery service start-up is currently expanding its operations to offer more takeout deliveries via partnerships with national restaurant brands such as Jersey Mike’s Subs and Chuy’s among others.
“As a start-up, we believe it’s important to educate both consumers and the restaurant industry on how the delivery experience can be an enjoyable and profitable one,” said RDUSA CEO, Mike Handy in a phone interview.
But in order to do this, delivery services have had to address some serious and legitimate concerns from the restaurant industry. The following is how the third-party service industry has tackled these concerns, and why your favorite restaurant should partner with the right one in order to offer delivery in your area.
1. Flexibility of Service
As a restaurant marketing and delivery service, you cannot provide more business on one hand, and cause a collapse in current operational excellence on the other. In other words, dine-in patrons can never suffer due to chefs being preoccupied with packaging delivery meals.
The RDUSA business model sets itself apart by being quite unique, and that boils down to the software they use. When they speak to potential restaurant partners, they actually sit down with them and make time to understand each specific restaurant’s logistics and menu options – factors like prep times, etc, – and they compensate for all of it within their online platform.
Their system then gives the restaurant owner the power and flexibility to change that prep time on the fly, so if they suddenly become really busy, they can personally log into the system and change prep times which also instantly updates the delivery customer.
Similarly, when the kitchen runs out of a certain item, or a dish is no longer available, the chef can even update the system so that those particular items are no longer visible to online customers.
2. Quality of Food
Another key concern for restaurant owners is, of course, that food won’t reach the customer the same way that it left the kitchen, and as a result their online reputation might suffer.
To date, Mike Handy’s Restaurant Delivery USA team has partnered with nearly 1,000 of America’s best restaurants, and their business model is successfully operating in five countries including the US.
According to Roger Warren, RDUSA Director of National Restaurant Partnering, “The fact is that takeout and delivery already account for nearly 60% of the American restaurant industry, so it’s apparent that customers already really like the convenience of having their favorite restaurants delivered.” He continues, “The question, then, is why aren’t they tapping into the extra business they’ve been leaving on the literary and figurative table until now?”
There’s no shortage of research on takeout packaging either. And with state-of-the-art, inch-thick, anti-microbial, seamless lined, hand-made delivery bags, TakeoutWaiter.com licensees have the benefit of offering the best chance on the planet for all their restaurant partner’s food delivered to homes, offices, and hotels alike with the same quality as when it left the restaurant. Warren explains, “Our delivery bags hold temperature for up to 45 minutes, and for that reason, certain items don’t ‘travel’ well, so to avoid any conceivable situation where a customer might be dissatisfied, we are proactive in that respect.”
3. Impact on Patrons
One of the most common concerns from chefs and restaurateurs, behind quality, is that a delivery service will actually discourage customers from dining at the restaurant.
But the delivery customer is one who wasn’t going anywhere from the onset. “We receive a bulk of our orders during inclement weather, which, by the way, is when restaurants are completely dead and appreciate our business,” explains Mike Handy.
Typically, TakeoutWaiter.com restaurant partners will receive between five-to-seven orders a day for the first three months or so, and then, it may jump to 10 orders per restaurant per day, so “restaurants are really able to grow with our licensees, and become accustomed to being a partner,” according to Handy.
When it comes to increasing the number of times consumers are able to engage with their favorite restaurants on a monthly basis, TakeoutWaiter.com extends the reach of its restaurants as far as they want to be through year-round marketing campaigns targeted at hungry customers. It just makes common sense that if one has access to ordering a meal online for the family or office staff, eventually they will take advantage of that opportunity.
Where a good touchpoint between the restaurant and customer was maybe two or three times a month in the past, TakeoutWaiter.com realistically increases their partners’ numbers to more than five times per month immediately upon signing an agreement.
In fact, many of the restaurants report an increase of dine-in traffic as a direct result of offering home delivery through TakeoutWaiter.com.
If restaurants are hesitant to partner with the RDUSA business model via TakeoutWaiter.com, there isn’t much ground upon which they have to stand. There is no up front costs associated with joining the partnership program, and the more-than-qualified restaurant delivery drivers with whom RDUSA/TOW contracts are second-to-none as well.
It is in a company’s best interests to see their restaurant flourish, and in order to do this, they work closely with their chefs and operators to ensure the menu has items suitable for delivery, while also assisting with their marketing initiatives. TakeoutWaiter.com doubles these efforts by marketing the delivery customer at the most opportune moments throughout the day and month.
Working with the restaurant to help boost sales by posting tried-and-true campaigns on social media, email, and printed mailers, and to help them based on the spending behaviors of online customers via delivery reports is a facet that is innovative, and allows for further predictive marketing. When a customer visits the TakeoutWaiter.com website, that data is carefully analyzed down to what menus shoppers are perusing most, whether or not they actually find and order a particular item, and if they continue to checkout . Based on those factors, RDUSA can further enhance the overall customer experience of their favorite restaurants on the TakeoutWaiter.com platform, for example by offering coupon code(s) for free drinks/delivery, or by removing problem items from online menus.
For a full listing of restaurant objections to the delivery option along with what RDUSA CEO, Mike Handy has to say about virtually every concern a potential restaurant partner may have, please visit that post by clicking here. After all, the bottom line is that your favorite restaurant should offer delivery because you would end up spending more money with them over any given period.
Feel free to share this post with your favorite eatery if you would order their food from a professional, locally-owned, third-party delivery service like TakeoutWaiter.com.
– See more at: http://restaurantdeliveryusa.com/why-your-favorite-restaurant-needs-delivery/#sthash.4Kfwe9vh.dpuf